About the conference
"When the territory acquires identity"
The main issue of the conference is the formation of the cultural identity of the city of Zhytomyr and the region. Experts will seek to outline what is local cultural identity, what it is based on and how it works, to discuss the methodology of building a local identity, and to develop a methodology for further use in other cities, as well as, on the example of Zhytomyr, to work out the model of the transformation of the abandoned Zhovten cinema in the city center to the modern cultural space involving public initiatives, authorities and business.
Announced discussion topics
Cultural policy in decentralization conditions
as a tool
of changes
When the territory acquires identity
Vlad Pioro
Civic activist, Chairman of the Ukrainian Center for Museum Development
29.10 / 12.30
Cultural policy in decentralization conditions

Maria Baida
Head of the GIZ project office in Zhytomyr
Discourse: "Urban-cultural interventions to the urban space: Integrated planning of cultural

The goal of the project Integrated urban development in Ukraine; is to make the city convenient for residents, interesting for Ukrainians and foreigners, attractive for investments. Zhytomyr is one
of the six cities in which the integrated planning is being implemented, the result of which is the Concept of Integrated Development up to 2030. The active engagement of citizens defined six city
development priorities applying to all spheres of urban life. On the example of Zhytomyr, Maria Baida will tell more about the strategic goals and objectives for the development of culture within
the priority (project) Active City.

29.10 / 12.30
Cultural policy in decentralization conditions

Yaroslav Petrakov
Head Director of Directorate for Strategic Planning and the European Integration
29.10 / 12.30
Cultural policy in decentralization conditions

Pavlo Sheremeta
Economist, former Minister of Economic Development and Trade of Ukraine, founder of the Kyiv Mohyla Business School, author of radio program "Ekonomichniy Proryv"
29.10 / 12.30
Cultural policy in decentralization conditions

Marjo van Schaik
The art and program manager, strategic advisor and creative producer, researcher
"Cultural Identity, Economics and Society: A Possible Strong Triad"
Marjo van Schaik heads several theaters and artistic projects as the director and marketing specialist. She has experience of starting and re-thinking institutions in the new conditions. In her report the researcher will explain the link between cultural identity, economy and society, how
they can strengthen each other and how to influence these processes. She will also suggest reviewing strategies on the example of certain cases.
29.10 / 12.30
Cultural policy in decentralization conditions

Olga Sagaidak
Co-Founder and project manager of the charitable foundation "The Depths of Arts" (Dofa fund)
"The Influence of interregional socio-cultural forums on cities"
#HelloGalagov is a successful case of public initiative, created by participants of the cultural forum SlobodaKult. The idea was born outside the program during a forum in Uzhgorod and has become a continuation of Kharkiv city initiative. The law in the defense of the architectural
heritage". Another initiative in the field of active urbanism is #SaveNabka, aimed at protecting the unique lime tree alley on the Nezalezhnosti Embankment in Uzhgorod, and the public influence on
local authorities regarding responsible attitude to the cultural heritage of modernism. On these
examples Olga Sagaidak will tell about the experience of the interregional socio-cultural forums influence on the active environment in the cities.
29.10 / 16.30
Culture as a tool of changes

Tetiana Parfentieva
The Head of the Department of Culture of Zhytomyr Regional State Administration
29.10 / 16.30
Culture as a tool of changes

Olena Braichenko
Candidate of historical sciences, anthropologist (Centre for Applied Anthropology)
Discourse: Public space in the cultural landscape.
According to Olena Braichenko, the cultural landscape is a key concept in the organization of open space, outlining the cultural superstructure for a particular natural landscape. In her report, the
researcher will tell more about the cultural landscape, the formation and changes of public open spaces. Also, what is the role of public open spaces in the past and nowadays, changing in their
appearance and what is their importance for the social and cultural development of society.
29.10 / 16.30
Culture as a tool of changes

Fulco Treffers
Architect and urbanist, the founder and former director of Temporary Art Centre (TAC), 12N Urban Matters Owner
«Zhytomyr saves Kyiv»
The founder and former director of the art hub Temporary Art Center (TAC) in Eindhoven Fulco Treffers has worked out the decision how to change the city public space most effectively with small investments. In his report Fulco Treffers will tell, on the example of Eindhoven, how a small city can have its own cultural identity and creative atmosphere, why cultural spaces in Zhytomyr can reduce tension in Kyiv. He will also talk about the cultural planning of the city as a design of energy on the example of Mariupol.
29.10 / 16.30
Culture as a tool of changes

Mykhailo Glubokyi
Director of Development of the foundation "Izolyatsia. Platform for Cultural Initiatives" and IZONE Creative Community
"Transformation of postindustrial spaces into centers of creative economy".
The culture helps to enliven forgotten places. Mykhailo Glubokyi will explain how the culture can be used to change the local environment. He will share the experience of the Foundation
IZOLYATSIA. Platform for Cultural Initiatives; in creating two modern creative spaces in Donetsk and Kyiv on the basis of former plants. He will also talk about the development of these organizations in cooperation with the local community.
29.10 / 16.30
Culture as a tool of changes

Tetyana Filevska
Researcher, cultural manager, founder of the NGO Malevich Institute, program manager of the Ukrainian Institute
Discourse: The hidden treasures of the Ukrainian avant-garde
Taking into consideration a small number of artifacts that have survived to our time and fragmentarity of archives, it becomes a super sophisticated task requiring a lot of efforts and resources. What is there so important for us nowadays in almost
100-year-old art?
30.10 / 11.30
Uncomfortable heritage

Yevgen Nikiforov
Photographer, researcher
30.10 / 11.30
Uncomfortable heritage

Ievheniia Moliar
Art critic, participant of initiative «De Ne De», Soviet Mosaics in Ukraine manager
Discourse: "The Kmytiv Museum of the Soviet Art" is a unique institution created at the end of the twentieth century for the representation of the Soviet art. Having a large-scale collection of the socialist realism from various post-Soviet countries, over the past 20 years the museum has seemed to be ashamed of its Soviet identity, trying to seek its institutional identity elsewhere.
Now it is worth to restore the historical rightness and return to the museum its original function, since rethinking of the Soviet legacy has long been on time.
30.10 / 11.30
Uncomfortable heritage

Sofia Dyak
PhD, Center for Urban History of East Central Europe Director
"Infrastructure of Heritage: Local (im)possibilities of the Past"
"Local" means not an illustration or a diminutive form of the "great" history and heritage, but also the opportunity and new impulses to review already created visions, prejudices about the past.
The Historian Sofia Dyak focuses on the opportunities and challenges
accompanying the rethinking of heritage from the perspective of the city and the place. She will tell how important in this
process are little processed, missing or disrupted storylines, since working with them can help to change the societies. And in general, how through the local one can see global, the other
conceptualization of the territory in the past, and through the rethinking of the past to see the potentials in the present.
Sofia Dyak, a historian, the director of the Center for Urban History of East Central Europe in L'viv.
She researches the post-war history of cities after changing borders, heritage practices and urban planning in socialist cities. She prepares for publication a book on the integration of Lviv's urban
space in the Soviet project and in the state. She is a curator of exhibition projects.
30.10 / 11.30
Uncomfortable heritage

Aleksandra Chabiera
Chief Specialist of Heritage Management, National Heritage Board of Poland
Lecture "Use your past to create the future – the heritage as the communities' development agent"
Aleksandra Chabiera is engaged in the preservation of cultural and historical monuments. At her lecture, she will tell how and why the heritage can be an agent of social and economic
development, how to promote the cultural heritage and how it can be managed to become a positive changes impetus in the community. Chabiera will also talk about successful practices in creating jobs and attracting tourists to cultural monuments in the context of the communist past,
based on the experience of other countries.
30.10 / 10.10
Lecture "Use your past to create the future – the heritage as the communities' development agent"

30.10 / 11.30
Uncomfortable heritage

Pavlo Gudimov
Culture manager, curator, civic activist, founder of the art gallery "Ya Gallery" and ArtBook publishing house
30.10 / 15.30
When the territory acquires identity

Liudmyla Zubko
Project initiator of "October in Zhovten", Head of NGO "Zhytomyr, voice up!"
30.10 / 15.30
When the territory acquires identity

Володимир Шейко
Генеральний директор Українського інституту
30.10 / 15.30
Коли територія набуває ідентичності

Olesia Ostrovska-Liuta
Director General of the National Art and Culture museum complex "Mystetskyi Arsenal"
30.10 / 15.30
When the territory acquires identity

Yuliia Fediv
Executive Director of the Ukrainian Cultural Foundation
30.10 / 15.30
When the territory acquires identity

Volodymyr Tarasov
Musician, artist
Lecture "In Search of Own Space"
Free improvisational music in the Soviet Union, performances, installations, cooperation with Illia Kabakov in the field of visual arts – a well-known jazz musician, artist Volodymyr Tarasov will tell
about all this and more within the framework of the conference.
30.10 / 14.00
Lecture "In Search of Own Space"

Oleksandr Roytburd
Artist, the Director of the Odessa Art Museum
29.10 / 15.00
Lecture "When the artist becomes director"

Festival organizers are Lyudmyla Zubko (NGO "Zhytomyr, voice up!") in partnership with the Zhytomyr City Council, Zhytomyr region state administration and the "Ya Gallery" art center. The project is supported by the Embassy of the Netherlands in Ukraine and by the Adam Mickiewicz Institute. The project is supported by the Ukrainian Cultural Foundation.
The Zhovten cinema
14, Serhiy Korolyov square, Zhytomyr